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Welcome to Skoll eNews, the Skoll Foundation’s bimonthly update on Skoll activities and news in the world of social entrepreneurship!

Ashoka's Founder Targets 'Changemakers'
"A tiny elite has run almost everything for millennia." Bill Drayton is on a roll. In just 20 minutes, he courses through 1,500 years of human history, explaining how the economy of the West was stuck from the Roman Empire until business took up a radically new entrepreneurial and competitive architecture around 1700. This change increased productivity and generated wealth, he says, but left half of society behind: the part concerned with social needs such as education, public welfare and the quality of life.
Although there were occasional individuals throughout history who dedicated their lives to transforming social systems, Bill Drayton was the first to actively seek out “changemakers,” as he calls them, when he founded Ashoka 25 years ago.
He is widely credited with coining the term “social entrepreneur,” which he did partly out of frustration. “We had no way to describe the work we did. My godmother was unable to explain what I did to others,” he recalls.
He named his organization after a third century B.C. Indian emperor who was extraordinarily creative in both economic development and social welfare, globally minded and tolerant. Ashoka now supports 1,700 Ashoka Fellows in 62 countries who combine entrepreneurial acumen with the determination of social reformers to help lift people out of poverty, become self-sufficient and live happier lives. Ninety percent of these Fellows report that other independent groups are replicating their projects, and half say their work helped change national policies within five years.
Among the Ashoka Fellows are eight recipients of Skoll Awards for Social Entrepreneurship: Rodrigo Baggio of Committee for Democracy in Information Technology, which helps slum residents self-organize schools that have helped 750,000 overcome the digital divide; Jeroo Billimoria of Childline International, a global network of free telephone hotlines for and staffed by street children; Vera Cordeiro of Renascer Child Health Association, which treats whole families in Brazil to prevent the recurrence of disease; Paul Rice of TransFair USA, which expands brand awareness, consumer demand and distribution of fairly traded coffee and other products; Albina Ruiz of Ciudad Saludable, which cleans up cities in Peru by creating local enterprises to collect garbage; Kailash Satyarthi of Rugmark, which certifies carpets made without child labor and rescues and educates child laborers; J.B. Schramm of College Summit, which helps low-income students navigate the college application process; and Karen Tse of International Bridges to Justice, which promotes justice in China by training and supporting criminal defense lawyers.
Other well-known Ashoka associates include Muhammad Yunus, founder of the microcredit movement and now a member of Ashoka’s World Council; as well as two social entrepreneurs featured in the PBS series, The New Heroes: Fabio Rosa, who brought cheap electricity to rural Brazil; and David Green, who helped restore sight and hearing to millions in India by lowering costs and transforming how care is organized.
In 2003 the Skoll Foundation partnered with Ashoka to create the Global Academy for Social Entrepreneurship, the first attempt to harness the talents of world-class entrepreneurs to open up new, underserved markets on a global scale. One of the Academy’s projects is the new Social Entrepreneurship Series of DVDs of interviews with individuals who have built global organizations and movements.
A three-year $3 million grant that Skoll awarded to Ashoka this year will help expand its global network, improve the quality and speed of the network, and shape support systems for social entrepreneurs.
By 2007, Ashoka plans to elect 30 percent more Fellows and expand into seven new countries, create knowledge products and develop and test new financial products that will direct capital to social entrepreneurs.
A Quiet Reformer
Bill Drayton doesn’t look like a radical reformer. Dressed in pin-striped gray suit with a blue shirt and pullover, with wispy hair and rimless glasses, the 62-year-old is a slight, ascetic-looking man who speaks in a soft voice. Judging by his modest demeanor, you would never guess that he is a graduate of Harvard and Yale Law School, was a Rhodes Scholar, a McKinsey management consultant, a MacArthur “genius” Fellow and served as second in command at the U.S. Environmental Protection Agency during the Carter administration.
As he travels around the world interacting with Ashoka’s huge network of social entrepreneurs, he knows from the excitement they generate that he’s on to something big. Young people are especially receptive. “Students get it. They understand this is the future,” he says. In fact, Ashoka has created an independent but closely aligned partner, Youth Venture, that is dedicated to helping young people become lifelong leaders.
There is much work to be done. Bill calculates that the richest 20 percent of people have 82.7 percent of the world’s income, while an awful lot of people have next to nothing—and the gap between rich and poor is continuing to grow.
He has his eye on the horizon. “Think of what it would be like if 50 percent of the population were changemakers,” he says. “You start imagining what human society would be like at that stage. It would be incredibly different. It would operate much more like the human brain, with synapses firing in all directions.”
Bill believes we need to radically change the way we treat our young people in order to get there. “Today,” he says, “if someone reaches age 21 or 22 and has not practiced applied empathy, teamwork and leadership, they won’t define themselves as changemakers—and they, in fact, won’t have the necessary skills.”
His vision of the future is so clear that he is aghast at the thought of those who don’t understand it. “How can you do a good job if you don’t understand this amazing historical phenomenon?” he asks. “Five years from now, any business strategist who doesn’t understand it should be up for malpractice.”
His ultimate goal is that everyone will be changemaker. “That world,” he notes, will be fundamentally different and a far safer, happier, more equal and more successful place.”
 Ashoka is located at 1700 North Moore St., Suite 2000, Arlington, VA 22209. For more information, call (703) 527-8300 or visit www.ashoka.org. |

'Uncommon Heroes' Films Now Available
With Skoll Foundation support, award-winning filmmakers Carl Byker and Mitch Wilson have created seven-minute films of four recipients of Skoll Awards for Social Entrepreneurship who are changing the world through innovations that bring hope to people who were previously living lives of despair. The “Uncommon Heroes” films were first shown at the recent Skoll World Forum on Social Entrepreneurship, where viewers praised them for their passion and clear explanations of how a social entrepreneur takes an idea to fruition.
Featured in the films are Victoria Hale of Institute for OneWorld Health, which develops develop effective, affordable medicines for infectious diseases that disproportionately affect people in the developing world; Amitabha Sadangi of IDE-India, which provides drip irrigation systems and other income-generating technologies to farmers; Ann Cotton of CAMFED (Campaign for Female Education), which helps educates girls in poor, rural communities in Africa; and Martin Burt of Fundacion Paraguaya, which support 30,000 microentrepreneurs and has turned an agricultural school into a model enterprise.
You can view these films on our Skoll Web site at http://www.skollfoundation.org/videos/. If you would like to order a free DVD of the films, please email Phil Collis at pcollis@skollfoundation.org. The DVD is region free and encoded for NTSC.
View Highlights from the Skoll World Forum
More than 600 social entrepreneurs, practitioners, researchers and academics from 37 countries attended the recent Skoll World Forum on Social Entrepreneurship at Oxford University, which focused on leveraging assets and growing social capital markets. Mingling with former U.S. Vice President Al Gore, Sir Ben Kingsley and Robert Redford were 30 recipients of Skoll Awards for Social Entrepreneurship as well as representatives from the worlds of finance and the media. You can experience some of the great moments from the Forum by viewing video highlights on Social Edge or by reading Skoll Foundation founder Jeff Skoll’s keynote speech. Click here to be notified about the 2007 Skoll World Forum.
'The New Heroes' Touches Viewers Around the World
The numbers are in for The New Heroes, a PBS documentary series sponsored by the Skoll Foundation and hosted by Robert Redford that tells 12 dramatic stories of social entrepreneurs who bring innovative, empowering solutions to intractable social problems around the world:
• The series reached 4.4 million viewers when it aired and is expected to reach 10 to 12 million viewers during the lifetime of the series.
• There were 1,618 requests for House Party Tool Kits during the house party campaign, which ran from June 2005 through April 2006. Those who signed up received a free DVD with four of the stories from The New Heroes.
• Requests for House Party Tool Kits came from 46 states, 60 countries and six continents.
• The series resulted in donations totaling $251,431 to organizations run by social entrepreneurs profiled in the series.
Click here to order a copy of The New Heroes from PBS.
You can donate to New Heroes projects via GlobalGiving. Go to GlobalGiving’s New Heroes page to learn more.
If you’d like to be notified of future house party opportunities sponsored by the Skoll Foundation, click here.
Awardees Take Center Stage in Annual Report
We’ve extremely proud of our new annual report for FY2005. The small book captures the Skoll Foundation’s philosophy and tells the stories of some Skoll Award recipients in a format similar to a photo album, with pages that have the appearance of handmade paper and many pictures.
You can read the report on our Web site or request a free copy from Andria deWitt at adewitt@skollfoundation.org
New Guidelines Coming Soon
Our program officers are finalizing the guidelines for the 2007 Skoll Awards for Social Entrepreneurship, which will be posted on our Web site by mid-June. Applications for the awards will be open until September. To be notified by email when the guidelines are posted, click here.
Cantata on the Canals
Liqui, from a rural community participating in the Sonidos de la Tierra project in Paraguay, performed in Venice this spring with social entrepreneur Luis Szaran and other youths whose talents have been discovered through Sonidos’ programs.
His flute was a gift made possible by a Skoll Award for Social Entrepreneurship to Sonidos.
Social Edge Adds Two New Features
Social Edge, the global online community where social entrepreneurs, nonprofit professionals and other social sector practitioners connect, has two new weekly features.
Paul C. Light, a professor at New York University’s Robert F. Wagner School of Public Service, hosts “Let There Be Light,” a launching pad for observations about social entrepreneurs. He writes, “The field of social entrepreneurship has not come to complete closure on the basic definition of social entrepreneurship. Much of the difficulty surrounds two basic questions that have yet to be fully resolved: First, what exactly is social entrepreneurship, and how is it different from entrepreneurship more generally? Second, how would researchers know a social entrepreneur if they saw one?”
The second new feature comes from marketing expert Diana Reid, who gives social entrepreneurs practical advice on marketing and communications in “Reid on Marketing.” She writes, “In our quest for passion and emotion and important do-gooding, we’ve thumbed our nose a bit at one of the things we really need to help fuel the change we seek to unleash." Check out her most recent four-part series on audience/stakeholder identification and prioritization, her "Ten Steps to Develop your Brand Identity,” or her series on positioning statement and supporting points. |
CALENDAR OF EVENTS
May 30 - Charles Cameron hosts “The Wonderful and the Terrible: Social Entrepreneurs Tell Their Stories” on Social Edge
May 30-June 1 - TechSoup NetSquared Conference, “Remixing the Web for Social Change,” San Jose, Calif.
June 1 – The Stephen Miller Gallery, 800 Santa Cruz Ave., Menlo Park, Calif., presents “Carpets, Cocktails and a Cause.” The evening features Stephanie Odegard, an international leader in contemporary carpet design and social responsibility; a viewing of an episode about Kailash Satyarthi and Rugmark from The New Heroes; and a Q&A session with Nina Smith of Rugmark USA about the organization’s campaign to end child labor in carpet manufacturing. You must RSVP to attend; call (650) 327-5040.
June 6 – Patrick O’Heffernan hosts “Values-Driven Business: How to Change the World, Make Money and Have Fun” on Social Edge.
June 13 – Paul Lamb hosts “Nonprofits of the Future” on Social Edge.
June 14 – Victor d'Allant, executive director of Social Edge, will be one of the online community experts speaking at the American University's 2006 Institute for Strategic Communication for Nonprofits Conference in Washington, D.C. The conference theme is "Technology and Strategic Communication." Victor will talk on "Online Communities and Social Networking: How Much Power to the People?"
June 17 – Deadline for the GlobalGiving Open, which invites nonprofit professionals to submit their proposals for a spot on the GlobalGiving Web site, an online marketplace for prospective donors.
July 11 – Westin St. Francis, San Francisco. CompassPoint hosts “Nonprofit Day 2006,” a day devoted to helping nonprofit organizations maximize their potential. Registration fees start at $100.
July 31 – Deadline for organizations to submit applications for a $100,000 package of in-kind communications services to create and launch a cause-marketing campaign, courtesy of the Bemporad Baranowski Marketing Group.
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DID YOU KNOW?
Growth in the social sector is outpacing growth in the business and government sectors. A 2004 study by Independent Sector called “Employment in the Nonprofit Sector” found that nonprofit employment had doubled in the previous 25 years and encompassed 12.5 million workers—nearly 10 percent of total employment in United States.
During the next decade the nonprofit sector will need to recruit about 640,000 new senior staffers to meet its growth needs, according to a new white paper published by Bridgespan Group. “The Nonprofit Sector’s Leadership Deficit” is based on a study of nonprofits with revenues of $250,000 or more per year. Among the reasons for the leadership crunch, the paper says, are baby boomer retirements, a lack of internal resources for staff development, inadequate career mobility for current leaders and an increasing reliance on the social sector to solve societal issues.
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RESOURCES
Ashoka’s new Social Entrepreneurship Series of DVDs featuring Bill Drayton, Muhammad Yunus and other leaders of “unstoppable” movements is available at a special promotional price of $2.99 per video download or $35.99 for the complete set of 16 40-minute DVDs. To order, visit Google Video and type the keyword “Ashoka” to preview and download. Visit www.dvd.ashoka.org to preview and order individual DVDs of the full set.
The Opportunity Agenda and The SPIN Project have created American Opportunity: A Communications Toolkit to help leaders and organizations strengthen their communications in ways that build more support for social justice in the United States. Included in the kits are case studies of campaigns that have used the Opportunity Frame, a communications approach rooted in shared values.
Podcasting has been called “TiVo for radio.” You can download these digital audio files and listen to them whenever it’s convenient. To learn how to begin using this new way of communicating, read “Podcasting: A New Voice on the Net — Create Your Own Digital Audio Broadcasts,” which is offered by Philanthropy News Digest through an arrangement with TechSoup.
The Center For What Works offers a free Benchmarking Readiness Check list and other tools that help social sector practitioners and grantmakers measure programmatic performance and benchmark organizational success.
What to clean green? SustainLane offers info on how to make your own environmentally safe household cleaners.
Grantmakers for Effective Organizations is offering a free Tool for Assessing Startup Organizations that helps organizations identify and assess their risks in six critical areas: governance, leadership, development, finances, human resources management and communications. The 39-page report was prepared by La Piana Associates.
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GRANTEE NEWS
Hospitals are beginning to end contracts with pizza and burger franchises and serve healthier food, thanks in part to Health Care Without Harm’s “Healthy Food in Health Care” pledge campaign. To date, 47 medical centers have agreed to serve healthier fare. In addition, Health Care Without Harm is helping to persuade major medical manufacturers to use safer materials when manufacturing intravenous bags and tubes. Hospira, Inc., the nation’s second-largest maker of IV bags and tubes, recently announced it will use propylene rather than polyvinyl chloride (PVC) in its products. Public health advocates say PVC poses environmental and health hazards.
CAMFED (Campaign for Female Education) is launching the Judith Kumire Scholarship in memory of Judith Kumire, who inspired the organization’s work since its earliest days. Judith was the headmistress of a school in a remote region of Zimbabwe supported by CAMFED and later joined the staff to oversee its international programs in Zimbabwe, Zambia, Ghana and Tanzania. Click here to read a tribute to Judith.
Lenders for Community Development (LCD) has reached a new milestone. It closed its 100th loan by the 10th month of the current fiscal year. Two years ago, LCD never closed more than 30 small business loans in a year. Last year, the organization doubled its volume, to 59 loans. It credits its microfinance teams for setting the bar higher. In other news, the Small Business Administration has named LCD Executive Director Eric Weaver “Financial Services Advocate of the Year.”
GuideStar has expanded outside the United States. This free Web resource, which has spent the past 10 years compiling comprehensive information about 1.5 million U.S. nonprofits, recently expanded to the United Kingdom and may also launch in India, South Africa, Hungary, Germany, Israel and Palestine. GuideStar, which is accessed by about 20,000 people each day, calls itself a “marketplace of information [that] is the backbone of an effective, efficient and well-informed nonprofit sector.”
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